Short answer: it depends on what you're building and what you use it for.
I'm not here to convince you to spend money. If the right move for you is to build the site yourself, I'll tell you. I have clients who contacted me after years on Wix, but I've also told some people "you don't need me right now".
When DIY is fine
If you're launching a new business and don't yet know whether the market responds, it makes no sense to spend 2,000 euros on a site. A decent Wix or Squarespace costs 15 to 20 euros a month and you can have something online over a weekend.
It's also fine if the site is purely a showcase: hours, address, phone number, a few photos. You're not expecting organic traffic, you don't need complex forms, you update the content yourself now and then.
In these cases a builder works. It's not the optimal choice, but it's a sensible one.
When DIY costs you more
The moment DIY becomes a real cost is when you need traffic from Google.
Builders like Wix generate heavy code. The templates aren't optimized for Core Web Vitals. The URLs don't always follow correct SEO logic. You can work around it, but it takes time you probably don't have.
I've taken over Wix sites that were built well aesthetically, with years of content, that barely appeared on any keyword because the technical structure was wrong from the start. Fixing them cost more than rebuilding them from scratch.
DIY also costs more when you need features the platform doesn't support. Every integration becomes a workaround, every customization a problem.
What you can't do with Wix
High performance on mobile. Wix sites rarely get above 70 on mobile PageSpeed. For a site that wants to rank on Google, that's a real brake.
Complex integrations. If you need to connect the site to your CRM or a specific booking system, Wix gives you limited options. You can use third-party tools, but every connection adds complexity and monthly costs.
Full control over the code. With Wix you're inside a closed platform. If they change the pricing or drop a feature, your site suffers for it.
My approach
I never propose a custom site to someone who doesn't need one. If you have a new business, I tell you to start simple. If you have an established business that wants to grow online and the site is the main brake, we build something solid.
The point isn't which tool you use. The point is whether what you have brings you customers.
If you have a site you're not happy with or that isn't bringing results, let's talk. Sometimes a few targeted changes are enough.
Head to the website services page to see how I work.