The Forge

A gym sells itself through its atmosphere, but online they had little to nothing that conveyed it. People looking for somewhere to train couldn't sense what makes this place different.

I built a site with a bold visual style, video and images that give the energy of the place, and a clear path for those who want to try it. I refined the animations and the pacing of the page so they conveyed movement without weighing down the loading.

Now whoever lands on the site immediately senses what kind of place it is, and has an instant way to book a trial or contact the gym.